If you prefer sheerer coverage or a more radiant finish, a sponge would probably be your best bet. I also love that it doesnt slide all over my hand while Im applying it, making application with a brush, sponge, or even my fingers a pretty smooth process. Instantly, powerful pigments conceal blemishes, uneven texture and discoloration leaving skin super smooth and flawless with a natural-matte finish. I took the shade match quiz and was matched with the color 105. Il Makiage claims this foundation has buildable medium-to-full coverage with an ultra-lightweight feel and seamless blend (which sounded impossible to me, TBH). The foundation is very light, dries down matte. In some ways, Oddity's brands are reminiscent of the buzzy hair care line Olaplex, a technology-driven beauty company that had rapid growth at the time of its IPO only to see its stock plummet after it failed to reverse plunging sales. For the price, you're getting one fluid ounce of product. Find many great new & used options and get the best deals for IL MAKIAGE Woke Up Like This 020 Flawless Base Foundation at the best online prices at eBay! Its lightweight and creamy, but not thick or heavy like most full coverage foundations and is easy to blend. If you reside in an EU member state besides UK, import VAT on this purchase is not recoverable. ', 'Large palettes with rows of never-ending colour ways can feel overwhelming for even the most seasoned of make-up fans, so this won me over instantly because it was so simple to use. It also sat well under powder bronzer, cream blusher and liquid highlighter and is easy to blend other products into. Having launched in the UK in May, the beauty brand's most hyped-about product: the 'Woke Up Like This' foundation has gone viral. This lightweight and long-wear Il Makiage concealer can easily cover eye circles, blemishes, dark spots, and hyperpigmentation. Foundation Makeup | IL MAKIAGE Not in love? Useful. Let's be honest; this foundation is not the easiest on the pockets. Everyone seems to have tried it out, so I decided it was my turn to see if the Il Makiage Woke Up Like This Foundation lives up to its expectations. It worked wonders but I could really feel it on my skin, so it's not a product I would use every day. It's likely not flaky because the formula's infused with flaxseed oil, which has a really moisturising effect. I got an ad for this foundation basically daily, and while it looked like it worked decently well, the price and the fact that it claimed to be a full-coverage product kept me from trying it. This foundation is available in 50 shades, and the shade-finder on their website was a really helpful tool for me to find my exact shade. Il Makiage Foundation Review | Shade 75 Exchanged for Shade 40 | Cruelty-free Beauty Feel Great Beauty 26K views 2 years ago IL MAKIAGE WOKE UP LIKE THIS FOUNDATION | Dry Skin Review. Ive also worn it mixed with a moisturizer, and it gives it a more radiant finish. Arriving in gorgeous, Il Makiage-branded palettes, I was so excited to test out the brand's beautiful eyeshadow quads. Some Experts Say Birth Order Can Explain Your PersonalityIs it True? The Pro Filt'r Foundation typically markets at $38 for 1.08 fl oz. Blurs pores, fine lines and imperfections with advanced soft-focus powders But I rarely can find that natural finish I love in a foundation without having to do a little mixing and matching. With a desire to merge her writing and beauty interests, Janiah McKelton launched her freelance beauty writing career in 2022. Liquid Foundation (368 Perfect Blend) Customer reviews Customer reviews 1.6 out of 5 9 global ratings Il Makiage Professional Makeup. For 25, it's slightly pricier, but I'm officially obsessed. Something went wrong. The overall quality of the foundation and the packaging make the price well worth it. PRODUCTS USED:IL MAKIAGE WOKE UP LIKE THIS FOUNDATION: SHADE 40 $47.00IL MAKIAGE INFINITY LONG-WEAR LIP CREAM: $22.00PEACH \u0026 LILY COLLECTIONGLASS SKIN REFINING SERUM: $39.00JUNO \u0026 CO MICROFIBER VELVET SPONGE: $6.00TARTE SHAPE TAPE CONCEALER 12S: $27.00Anastasia Beverly Hills SOFT GLAM SHADOW PALLETTE: $45.00LOREAL LASH PARADISE MASCARA: $9.99 Its the Goldilocks of foundations. A powerful, streak-free foundation that smoothes and evens the skin with an advanced, innovative formula for a flawless, uniform natural matte finish. While it's created a range of products from lipsticks, eyeshadow palettes, blush, bronzer. Can this sheet mask from Revolution Skincare clear up maskne? . Available in 50 shades for all skin tones. This however, did a wonderful job of blurring my blackheads into oblivion so that my cover up had less of a job on it's hands. Buying complexion cosmetics online can be tricky, but IL MAKIAGE expertly shade matches to your skin tone without ever having seeing your face. Launched in 2018 by brother and sister duo Oran Holtzman and Shiran Holtzman-Erel, the heart of Oddity's business model is its proprietary technology including tech developed by a former Israeli defense official and the billions of data points it has collected from its millions of users. Due to all of this, my preference for foundation is ever-changing. I'd go as far to say that the concealer is our favourite Il Makiage product. Rating it on everything from how accurate the shade match was, if it delivered on buildable coverage, how easy it was to blend into skin and how long it lasted, we put it through its paces to see if its made online make-up shopping easier. If Oddity decides to go public, it will need to show investors it can sustain its rapid growth over time and not fade away as a fad. Instagram: JalisamariahBusiness Inquiries: prettyfacenation1@gmail.comLink to il makiage's website: https://www.ilmakiage.comAddress: IL MAKIAGE HQ, 110 Greene St, New York, NY 10012Triniti J ASMR inspired part of this foundation routine to help me attempt to blend out this foundation. You can find out more about our use, change your default settings, and withdraw your consent at any time with effect for the future by visiting Cookies Settings, which can also be found in the footer of the site. Oh, the journey of my skin. Oddity, which is home to the Il Makiage makeup line, the Spoiled Child skin and hair care brand, and a third brand that's in the works, declined to say whether it's planning to go public but did reveal some of its financial metrics with CNBC. While this product has fewer shades than the Woke Up Like This Foundation, there are still 30 shades to choose from. For as long as I can remember, hyperpigmentation and blemishing have been characteristic of my skin. We're hoping that it comes to some U.K. stores soon and judging by the thousands of stellar reviews online, it probably will. Not every product by Il Makiage is vegan, although the foundation is 100 per cent all the more reason to treat yourself. It gives a smoothing effect to skin to even out skin tone, blurs pores and conceals blemishes with one light layer. However, when it comes to buying make-up, particularly foundation, where we want an exact match to our skin tone, its immediately a much trickier process. The shade I matched was 40, but that did look a little dark, so I added the shade down (20) to . Lauren wearing Il Makiage's Woke Up Like This Flawless Base Foundation in shade 40. No matter your foundation preferences, this product could definitely find a spot in your makeup bag. I usually stay away from lip glosses because they feel tacky and my hair stick to my lips within seconds. Create an account . Well, my foundation preferences have changed quite a bit and one of the most effective forms of marketing (a celebrity Im obsessed with talking about it in a YouTube video, only second to TikTok) finally convinced me. After finding our shade, 040, we waited excitedly for it to arrive before using it as we would normally apply our usual foundation. I hope you liked this video. ', Cut through the noise and get practical, expert advice, home workouts, easy nutrition and more direct to your inbox. Data is a real-time snapshot *Data is delayed at least 15 minutes. However, it doesn't take more than a few good pumps for full coverage. Il Makiage's foundation is formulated for multiple skin types, but its primary focus is lightweight hydrationsomething all skin types need. No matter what method I use to apply it, it takes a mere minute to apply this to my entire face. Launched in 2018 by brother and sister duo Oran Holtzman and Shiran Holtzman-Erel, the heart of Oddity's business model is its proprietary technology including tech developed by a former Israeli. However, for it's price point, there are cheaper products that work just as well. Full-coverage foundation with all-day, breathable, comfortable wear See more This foundation is amazing , as long as you take the correct shade, a bit of mismatch , it will not work nicely (atleast not for me) . Hands up if you love a brand new beauty drop? Instead of creating products that customers would need to try in a store, Oddity uses data and AI to make tailored product recommendations for clients. . I usually wear makeup three to four days a week. Wed describe this as a modern matte, keeping a shiny T-zone at bay without looking chalky or flat. However, if you do find your recommended match is wrong, the brand allows for customers to return the foundation, in any condition, within 60 days, and receive a full refund, so you can try the quiz again or cut your losses. Part of Il Makiage's Black Card range, the Lift Curl & Lengthen mascara is ideal for avoiding clumpy mishaps and achieving full lashes. According to the brand, one of the "dont's" for this foundation is blending with your fingers. This content is imported from Instagram. Free delivery for many products! But finding one that checks off all of those boxes can be hit or miss. "How is it possible that this beauty customer is spending all of her time online, on Insta, on YouTube, getting education, inspiration, but then ultimately transacting in stores?" The Woke Up Like This foundation more than met our expectations, providing us with one of the best matches for our skin tone we've ever had. About the brand: Il Makiage blends beauty and technology with online shade matching and a Try Before You Buy guarantee for its range of trend-inspired products. But the beauty range doesn't just stop at complexion. And honestly, the hyaluronic acid-infused liquid formula has exceeded my expectations. New Videos are uploaded weekly on Wednesday. Not only was it so well matched, it gives you a really clear, matte complexion, entirely evening out any blemishes with a hydrating base that lasts all day long. Grunge: How to nail 2023's biggest beauty trend, You need to use vitamin E in your skincare, STAT, Why you need to add azelaic acid to your routine, 10 of the hardest working salicylic acid products, This is the best skincare to use when pregnant, Selena Gomez shares her brow lamination fail, Chrissy shares her postpartum skincare routine, 'I tried Drunk Elephant's Bouncy Brightfacial', Il Makiage: Everything You Need to Know about the Cult Brand Taking the UK by Storm, Women's Health, Part of the Hearst UK Wellbeing Network. Itll also last through the wildest weather, workouts, dance circles or whatever else you get into. Aqua/water, Cyclopentasiloxane, Dimethicone, Isododecane, Talc, Peg-10 dimethicone, Ethylene/acrylic acid copolymer, Octocrylene, Alcohol denat, Peg-4, Isononyl isononanoate, Caprylyl dimethicone ethoxy glucoside, Polymethyl methacrylate, Myristyl lactate, Polysorbate 20, Sodium chloride, Disteardimonium hectorite, Cetyl dimethicone, Dimethicone/vinyl dimethicone crosspolymer, Benzyl alcohol, Sodium dehydroacetate, Hydrogen dimethicone, Silica, Magnesium aluminum silicate, Tocopheryl acetate, Triethoxycaprylylsilane, Aluminum hydroxide, Polymethylsilsesquioxane, Disodium edta. ', 'This was a winner for me purely because it wasn't sticky. It's easy to slip into your handbag too. Don't forget to like and subscribe. Personally, one bottle stretched over three months and I used it often. Nikki Baird, a longtime retail analyst and current vice president of strategy at retail technology company Aptos, said DTC brands need to strike the right product mix in order to stay relevant, sustain growth and attract investors. I like my foundation to just look like my skin. Formulated with hyaluronic acid for hydration, You'll need a setting spray for long-lasting results. II Makiage is an online beauty brand that sells foundation, concealer, mascara, and most other makeup products. That says a lot for me because, on most special occasions, I can expect to be sweating quite a bit. Advanced, long-lasting formula wont fade, flake, shift, cake or crease This video is so you can see the color of the foundation. I'll see you guys in my next video! Over lockdown, our skin has massively changed, from a lack of vitamin D, stress from living in a pandemic and constantly wearing masks which have caused breakouts on top of hormonal acne. Woke. Oddity the direct-to-consumer beauty and wellness platform known for its ubiquitous Il Makiage social media ads is making money and growing in an environment that's increasingly risky for purely digital retailers. The easy-to-apply, creamy, soft texture blends into the skin perfectly for medium-to-full buildable coverage, yet feels breathable and remains comfortable from glow-up to after hours. While brands such as Lancome, LOreal, Mac and Charlotte Tilbury have pivoted to offering virtual make-up try-on services, where users upload an image of themselves in order to get a more accurate feel for a product shade, choosing between two different foundation undertones is much harder than picking a new red lipstick. I'm not sure if we would pay 23 for it, although it's definitely a durable mascara. Icon High Volume & Intense Curl MascaraUK: 25 - buy hereUS: $27 - buy here, Pros: Amazing bendy brush to style your lashes, long-lasting impact. If you cant tell, I am, in a word, obsessed with this foundation. The PowerMatch algorithm includes data from 700 different skin-tone combinations. All of Il Makiage's products are packaged beautifully in sturdy, sleek and shiny boxes. 40 - 30ml. Its a costly mistake, setting you back nearly 40 if you get the wrong shade. Again, the concealer lasts for ages when applied over a primer which is definitely a plus when you're out the house all day. $30.00 + $5.60 shipping. This isnt as expensive as other favorite foundations of mine (looking at you, Armani Luminous Silk), but this is definitely up there. I came for the Woke Up Like This Foundation, and stayed for everything else. 100% Cruelty-Free Theyre straightforward, asking things like whats your skin type, your preferred way to apply product e.g with a sponge, brush or fingers, the type of coverage you want, and choosing from different pictures of skin tones to match the one closest to yours, gradually narrowing it down each time you click through. Our Il Makiage Woke Up Like This Foundation review reveals if the viral base is worth a buy. Overview Il Makiage has a consumer rating of 4.39 stars from 1,558 reviews indicating that most customers are generally satisfied with their purchases. This shade seems very light to me so I'm trying to blend this out with a full face of make up. Il Makiage Professional Makeup. The tube is a bit more boxy than the Lip Slip, giving a more luxurious and glamorous feel. I tried two colours of this and found both really bold, easy to apply evenly and hydrating for your lips. IL MAKIAGE is a consumer-tech company which builds and scales digital-first brands to disrupt the offline-dominated beauty industry. It unfortunately didnt deliver on giving us a perfect match for our skin tone, the brand's main selling point, which left us disappointed, despite how well it performed. Il Makiage I Woke Up Like This Foundation UK: 36 - buy hereUS: $45 - buy here, Pros: Durable, really accurate colour-match (thanks to the quiz), smooth finish. To slip into your handbag too * data is delayed at least 15 minutes from Revolution Skincare clear Up?... Is lightweight hydrationsomething all skin types need lip glosses because they feel tacky and my hair stick to my within! This lightweight and long-wear Il Makiage & # x27 ; s Woke Up Like this flawless foundation... To your skin tone without ever having seeing your face, which has really! My expectations at $ 38 for 1.08 fl oz exceeded my expectations I tried two colours of this il makiage shade 40 preference! 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